Taiwan Tea-novation! Events for FHA2023
What are the Taiwan Tea-novation! Events about?
Taiwan Tea Manufacturer association is the biggest tea manufacturer association in Taiwan with more than 200 tea manufacturer members serving the biggest names in the HoReca sector worldwide. To share insights of the trends and development of tea beverage in Asia Pacific, at the same time promoting the innovation and cost advantages of the best Taiwanese tea/tea powder manufacturers, we are hosting the following events in April 2023
Webinars: 4 forty-minute Taiwan Tea-novation! Webinars for the Singapore, Malaysia, Australia and New Zealand market- April 6th to April 13th
Introductory Meeting: Singaporean company visit by Ceresus Asia, the association’s designated representative for FHA2023 - end of March until early April
Tasting Event: RSVP Tasting Event, “Taiwan cha-cha-cha” - 10 am- 12 pm in Singapore April 24th
FHA booths: In-depth discussion with our members booths in FHA 2023 in Singapore - April 25th to April 28th
For any inquires, feel free to send us an email at liyi.chen@ceresus.com.tw
Webinar Agenda
Meet Taiwan’s Fabulous Four in Tea at FHA
Taiwan’s Top 3 Ready-to-drink Tea Supplier
FHA booth number: 4J1-11
Shu-Wen Lin (林淑雯)
sctea@sctea.com.tw
SUNG CHIEH is one of the biggest tea suppliers for ready-to-drink brands and bubble tea chains in Taiwan. They have large-scale contract and production of Song Bailing Four Season Tea, customized service supply for large chain tea drinkers. Countries of import and export include the U.S, Japan, Australia, Singapore, Hong kong, Canada, Germany,etc. Halal-certified.
Key customers: retail RTD beverages giants such as Uni-President (统一), FamilyMart (全家), Vitalon(维他露), and Kuang Chuan Dairy.
Taiwan’s Biggest Tea Powder Supplier for Desserts
Johnny Lin, Director of Dancing Tea
FHA booth number: 4L2-14
johnny@dancing-tea.com.tw
Established in 2012 by Johnny Lin and Vivian Yeh, Dancing Tea is Taiwan's specialist in tea powder, helping to bring unforgettable flavors to dessert and beverage brands alike. They have more than 20 kinds of tea powder manufactured in their FSCSC-certified (ISO 22000 & HACCP) plant in Taiwan.
Key customers: Global Japanese retail brand (tea ice cream and cookies), Costco, Cotton Farm (a big organic retailer in Taiwan)
Taiwan’s Biggest Honey Fragrance Tea Supplier
(and a Proud supplier of Taipei 101)
Debby Chen, Director of SHYE YUE Tea Factory
FHA booth number: FL1-05
bibiyo1002@gmail.com
Alongside her father Yun Zhang Chen is the president of the Association. his daughter Debby Chen, Shye yue provides customized services for bubble tea brands and beverage makers, tea leaves blending and OEM services for tea bags and gift boxes.
Located in Miaoli, Taiwan, the home of the Oriental Beauty Tea, It is Taiwan’s biggest provider of honey scented teas. It also is a major supplier of Japanese tea in Taiwan, with the most acres of Japanese contract farm than all other suppliers. ISO 22000 & HACCP certified
Key customers: Taipei 101, Bubble tea brand Chatime, Ten Ren Tea, Hiang Kie Coffee (Hong Kong), Shunda Foods (China)
“Master Tea Blender for more than 30 years”
William Peng, Director of Imutian
FHA booth number: 4L2-01
weizhipeng0811@gmail.com
Imutian is a specialist in providing various tea leaves and customized tea/blending services for more than 30 years. Having its own tea plantation and factories, they collaborate with dozens of factories in Taiwan and overseas to always ensure a reliable supply of goods to our customers. They have a wide selection of green tea, black tea, oolong tea, white tea as well as Pu-er.
Key customers: renowned supermarket chains in Taiwan
Taiwan Tea Manufacturers Association
Established in 1954, Taiwan Tea Manufacturer is the biggest trade association for tea factories with more than 200 members in Taiwan. Our aim to promote the awareness of unique Taiwan-grown tea and the Taiwan-made tea by manufacturers with superb blending and processing capability. The purpose of holding various events befor FHA2023 is to understand unique customer needs in Singapore and fasicliate the four leading members that will be present at FHA2023.
Webinar Topics
Session 1: 11 am Singapore & Malaysia/2 pm Australia/4 pm New Zealand
Thursday, April 6th, The Next Era for Ready-to-drink and Bubble tea: Taiwan and worldwide
Speakers include Nancy Chen, Senior Taiwanese retail RTD consumer insight analyst & leading tea manufacturing experts from the association
Trends of drivers of RTD tea in retail
Master tea blender behind tea brand success
Toppings is the king - what’s up now and next in bubble tea
Emerging brands v.s. residing champions strategy
Session 2: 11 am Singapore & Malaysia/2 pm Australia/4 pm New Zealand
Tuesday, April 11th, Home-run with Taiwan Tea: at-home tea and merchandise in Taiwan and worldwide— with a focus on functional tea
Speakers: Senior Taiwanese consumer and lifestyle beverage analyst & leading tea manufacturing experts from the association.
Tea for hollistic wellness
Tea brands as lifestyle brands
Landscape of tea bags and loose leaf tea for home users
Teaware and tea scents for home users
Trends in instant toppings and bubble tea kit for home users
Session 3: 11 am Singapore & Malaysia/2 pm Australia/4 pm New Zealand
Wednesday, April 12th-Tea houses and beyond: creating tealicious magic in tea houses, cafes, restaurants and hotels
Speakers include renowned tea practitioner, Kenny Leong & leading tea manufacturing experts from the association.
New wave of modernized Taiwanese tea house and tea cocktail bars
Create house blends that signify your restaurant and hotel brands
11 am Singapore & Malaysia/2 pm Australia/4 pm New Zealand
Thursday, April 13th- Tea-riffic desserts and food items for commercial success
Seakers include Chef Arissa Wang & leading tea manufacturing experts from the association.
honest experience using tea and Taiwanese tea in desserts
trends in Taiwanese retail desserts (cake, ice cream, cookies, etc.)
Popular use of tea in Taiwanese artisan and chain bakeries
The bridge between the potential and the Singaporean market
The Webinar Guest Speakers
Taiwan cha-cha-cha
10-12 am of April 24th
Frontyard, 11 Sam Leong Rd, #02-08/09, Singapore 207903
While tasting the latest tea-novated food items and desserts, topics including market trends, product innovation, cost management and many more will be shared and discussed. Attendees will include different professional tea user segements including tea houses, cafes, restaurant, bubble tea chains, RTD tea makers, dessert brands, etc.
Special guests include dessert Chef Arissa Wang, Co-founder of Ice Cream Cookie and Co, tea practitioner Kenny Leong, and our top tea manufacturing experts.
A formal invitation will be send next week
Ceresus Asia, a market research agency based in Taipei, is coordinating the marketing communications on behalf of the association. Contact us using the email icon and linkedin icon below
Taiwan Tea-novation! Events for FHA2023
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