“Fun, Fragrant, Premium”

Functional Tea

Webinar Topics

11 am, Thursday, April 6th, The Next Era for Ready-to-drink and Bubble tea: Taiwan and worldwide

Speakers include Nancy Chen, Senior Taiwanese retail RTD consumer insight analyst & leading tea manufacturing experts from the association

  • Trends of drivers of RTD tea in retail

  • Master tea blender behind tea brand success

  • Toppings is the king - what’s up now and next in bubble tea

  • Emerging brands v.s. residing champions strategy

11 am, Tuesday, April 11th, Home-run with Taiwan Tea: at-home tea and merchandise in Taiwan and worldwide

Speaker:
Jessie Ho, Director of IUT International Trade Co, a major importer and distributor of European food items such as confectionery, beverage and food ingredients in supermarkets, convenient stores, hypermarkets, chain cafes and restaurants, minibars of luxury hotels in Taiwan.

  • Tea brands as lifestyle brands

  • Landscape of tea bags and loose leaf tea for home users

  • Teaware and tea scents for home users

  • Trends in instant toppings and bubble tea kit for home users

11 am, Wednesday, April 12th-Tea houses and beyond: creating tealicious magic in tea houses, cafes, restaurants and hotels

Speakers include renowned tea practitioner, Kenny Leong, Jason Wang of Wangtea Lab, which offers high-quality tea using trendy methods such as sparkling tea, nitro tea, and machine-pressed tea.

Other leading tea manufacturing experts from the association.

  • New wave of modernized Taiwanese tea house and tea cocktail bars

  • Create house blends that signify your restaurant and hotel brands

11 am, Thursday, April 13th- Tea-riffic desserts and food items for commercial success

  • speakers include Chef Arissa Wang & leading tea manufacturing experts from the association.

    1. honest experience using tea and Taiwanese tea in desserts

    2. trends in Taiwanese retail desserts (cake, ice cream

    3. Popular use of tea in Taiwanese artisan and chain bakeries

Ceresus Asia, a market research agency based in Taipei, is coordinating the marketing communications on behalf of the association. Contact us using the email icon and linkedin icon below

© 2023 ceresus

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